Kiss Goodbye to Breast Cancer

History

In 1999, the UK puckered up for the first Kiss Goodbye to Breast Cancer campaign, spearheaded by the Avon Breast Cancer Crusade together with its charity partner Breakthrough Breast Cancer.

Winner of several prestigious awards, Kiss Goodbye to Breast Cancer 1999 raised over £664,000 from sales of limited edition Avon products, and called on the Government to match £ for £ the money spent by charities on breast cancer research each year - we were delighted when this funding was later announced by the Prime Minister.

Supported by celebrities, MPs and the public alike, an incredible 667,000 people signed the petition delivered to Downing Street - plus a Guinness World Record was established for the largest collection of kiss prints!

Celebrity Quotes

"We all want to see more Government-funded research into prevention. By collecting as many kisses as possible we hope to show how serious we all are...
...so pucker up and give us a kiss"
Helen Baxendale

"Too many women are still diagnosed with breast cancer. That is why I persuaded every member of the band to give their kiss print - including the boys!...
..Lots of love and kisses"
Claire Richards

"Breakthrough and Avon want the Government to take the issue of breast cancer prevention seriously...
...Your kisses will really count!"
Gloria Hunniford